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Episodes
#113 Start Comparing Yourself to Others
"Start comparing yourself to others" Just wait... did I mean STOP comparing yourself to others? Nope. Start. Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid...
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#112 Chiropractic is Not a Philosophy
Do you find yourself frustrated that your practice members and even the local community, aren't acting as if you would act? "Why are they doing XYZ instead of ABC?" Even before the current crisis, were you saying "Why...
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#111 How Much Should You Spend On Social Media Marketing
If you were guaranteed $2 for every $1 you spent, wouldn't you be looking for more cash to invest? Every doc wishes a promise of return on their marketing investment but their hesitation from the lack of guarantee is...
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#110 The Practice Survival Checklist
The solution to feeling anxious and scared is clarity. During times of chaos and craziness (such as now), nothing is able to settle our mind like a plan, a blueprint, some direction; and the action that follows it....
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#109 How to Communicate During a Crisis
Communication is ALWAYS one of the requirements for success in practice, business and life. During a crisis, what you say, how you say it and who you say it to becomes of the utmost importance. You'll find three very...
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#108 How to Maintain A Growth Mindset During a Crisis
These are crazy times.Ā No matter how to slice it, the current landscape for chiropractic and essentially every other business on the planet looks grim. We're weeks into closures, quarantines, social distancing and...
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#107 Why You Need a List & How to Build One
We were all ready and fired up to start our foray into email marketing... When to send emails, how often, how to create the content, follow up emails, funnels and much more...then we realized, we might be skipping an...
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#106 My Exact 2nd Report Framework
What do you say at Day 2? What do you say at future reports? What do you say at the table? Let's start by saying, what I say isn't necessarily what you should be saying. Personally, I made the mistake of copying what...
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#105 Speak Up or Pay The Price
Do you have trouble sleeping at night because of what you wished you had said to a patient or prospect? Maybe your insomnia is a product of the queasiness you feel from what you actually said but wished you hadn't!...
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#104 Could You Afford Your Chiropractic Care?
Could you afford your chiropractic care? That's a question I was once asked by a speaker from the stage and unfortunately the answer was "no". I say unfortunately, not because I couldn't afford my chiropractic care if...
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#103 Practice Predictions For 2020
Can you believe it's 2020? It wasn't that long ago Y2K was going to be the end of the world as we know it...I mean how could we survive when our desktop computers couldn't register the year 2000? Fast forward 20 years...
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#102 How To Make Your Patients The Hero
When it comes to your brand and your practice... who is the hero? Is it you, your business or is it the prospect and practice member? Great brands find a way to create a customer focused culture and your chiropractic...
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