#102 How To Make Your Patients The Hero

When it comes to your brand and your practice... who is the hero?

Is it you, your business or is it the prospect and practice member?

Great brands find a way to create a customer focused culture and your chiropractic practice should be no different!

On today's episode of Life By Design For Chiropractors I share my experience from the past 6 months during which we've invested a large volume of time and energy into making our members the hero of the story.

What I Covered

• What great businesses do differently and how you can start thinking about your business in the same way.
• What do your prospects want and how understanding them on the deepest level gives you the upper hand over your competitors.
• How to start positioning your practice for prospects to begin the process of knowing, liking and finally trusting you.
• The one unexpected (and enormous) benefit to shifting the attention to creating an extremely customer focused environment. 
• Why developing the "hero" mentality can help spark a movement in your practice.