#121 Using Trolls To Grow Your Practice

What happens when a "troll" leaves negative remarks about your business or practice online?

You celebrate.

WTH?

The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand.

All great brands have haters...people who are so opposed to what you're standing for, they just can't resist making their voice heard.

Assuming you're not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives those who stand with you something to put their passions behind.

Don't confuse everyone loving your brand for not knowing or even caring about you. 

On today's episode of Life By Design For Chiropractors, we tackle trolls and how you can actually use their comments to help grow your practice.

What we covered

• What exactly is a troll?
• Why are trolls a good thing?
• How being a vanilla brand is killing you in the marketplace.
• 3 ways to use comments from your trolls in your marketing. 
• Why you need to reply to comments and negative reviews.